

To this end presents an NPD strategy framework, which is derived from an operations strategy framework filled out with integration mechanisms decision alternatives. Web.Looks into the use of concurrent engineering (CE) in new product development (NPD) processes. In Proceedings of the 19 th CIRP Design Conference – Competitive design, held 30-31 March at Granfield University (pp. Set-based concurrent engineering model for automotive electronic/software systems development. Reference ListĪl-Ashaab, A., Howell, S., Usowicz, K., Anta, P. Apparently, the concurrent approach enables managers to make projects more cost-effective. The sensitivity of the network decreased as the processes of the critical paths are unlikely to change. Several processes will take place almost simultaneously, which will lead to a reduction of time and costs. As far as the critical path is concerned, it will also be reduced considerably. The management would like the new project as it is more effective due to the significantly decreased period for the development of the new product. Although it can help save up to 6 days if some stages start concurrently.Ĭlearly, after the final adjustment, the project time can decrease. However, it will not lead to significant changes in the period of product development. It is clear that the time for the delivery creates a certain kind of time-out for teams. The three finish-to-start lags have made the schedule more detailed. The critical path involves steps 2, 5, 6, 7, 8, 11, 12, and 13 (see fig.

Otherwise, various errors and faults may appear at different stages of product development or its use. However, it is essential to make sure that the company has well-established communication channels and the teams work efficiently. The time invested in the development of new products is reduced and, hence, the company develops a competitive advantage. The success of many companies, including leaders in their spheres that employed the concurrent method, shows that the approach is effective.

The company managed to develop the product development system where employees practice the approach “by reasoning, developing, and communicating about sets of solutions in parallel and relatively independently” (Al-Ashaab, Howell, Usowicz, Anta & Gorka, 2009, p. Toyota is another well-known company that has successfully utilized the concurrent method. Apple is one of the companies that have employed the approach to the fullest and benefited from it (De Wit & Meyer, 2010). However, this approach requires a considerable degree of control over operations and the quality of communication. The stages of the project usually start when the previous ones are not over (Gray & Larson, 2014). Concurrent engineering involves close cooperation of many departments of multidisciplinary teams.
